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PhoCusWright's Mobile Chaos - Do I Need an App for Every Platform?
PhoCusWright, Sep 2010, Minutes: 60
Purchase this audio/video recording and presentation deck of the September 15 Online Event dedicated to mobile.
In this one-hour event, Norm Rose, PhoCusWright's senior technology and corporate market analyst, reviews some of the current general mobile trends and looks to the near future on mobile's impact on the travel industry.
Event Topics:
- Global smartphone market share and app store growth
- The emergence of 4G networks
- Smartphone traveler profile (ownership, usage, activities)
- The impact of mobile travel apps on the leisure and business travel cycle
- Specific advancement in mobile apps by sector (airline, hotel, car, online)
- Downloadable versus mobile Web apps
- Questions to consider when building a downloadable travel app
- Development environments and tools (native SDKs, cross platform tools, HMTL5)
- Emerging trends (continuous engagement and merchandising, mobile social networking, augmented reality, and tablet computing)
Thousands of downloadable travel apps in numerous app stores are available from a variety of vendors. Mobile applications have been created for every step of the travel life cycle. Suppliers and intermediaries have all introduced travel applications to improve efficiency of the travel process and empower the traveler with greater control over their travel plans. New mobile start-ups have emerged building strong followings with their innovative travel applications. The travel world has been changed permanently by mobile devices, but we are still early in this mobile revolution.
Get ahead of the game and be ready for the challenge of recognizing mobile's true potential!
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