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TI DMD MEMS projector Reverse Costing

System Plus Consulting, March 2009, Pages: 60


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Reverse costing report of the MEMS Digital Micro-mirror Device (DMD) for pico-projectors supplied by Texas Instruments.

- Analyze the cost of projects at the R&D level
- Enhance the negotiation power of purchasing managers
- Benchmark competitor’s products

Based on a complete reverse engineering process the report provides an estimation of the production cost aswell as the selling price of the circuit.

This Texas Instruments DLP® component is used in pico-projectors systems which can be integrated in phones or in pocket projectors. It uses a specific MEMS technology process using around 187K micromirrors with a 7x7µm area to perform a picture. The micromirrors are combined with a CMOS integrated circuit and SRAM memory for the control. The device uses a wafer level packaging technology and a ceramic substrate.

This report provides complete teardown of the MEMS with:

- Detailed photos
- Material analysis
- Schematic assembly description
- Manufacturing Process Flow
- In-depth economical analysis
- Manufacturing cost breakdown
- Selling price estimation



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