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PhoCusWright's U.S. Online Vacation Rental Market Analysis: 2008-2010
PhoCusWright, Sep 2010, Pages: 18
Since PhoCusWright published its 2008-2009 study, PhoCusWright's Vacation Rental Marketplace: Poised for Change, the online vacation rental arena has evolved tremendously. Once a relatively uncharted, underestimated market often considered a segment of 'alternative lodging,' vacation rental has emerged as a major marketplace in its own right. It is an increasingly mature online category that is competing directly with hotels for the leisure traveler.
In this analysis, PhoCusWright partnered with Compete to assess the size of the online vacation rental market, identify key trends in online vacation rental shopping, and update select metrics from PhoCusWright's Vacation Rental Marketplace: Poised for Change.
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