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2011 Worldwide Direct Mail Advertising Industry Report
Barnes Reports, Dec 2010, Pages: 104
The Direct Mail Advertising Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2011 current and 2012 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries, such as Japan, China, India, Russia, Canada, Mexico, Brazil, Argentina, UK, France, Germany, Italy and U.S.. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment and estimates on up to 10 sub-industries, including mailing services, mailing list services and brokers.
Please note, this report offers statistical information only and does not include an analysis of the figures.
Industry Definition
NAICS 54186: Direct Mail Advertising . This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
Related Industries
- Direct Mail Printing
- Commercial Printing
- Advertising Agencies
- Mailing Houses
U.S. Census Categories
NAICS 54186 – Direct Mail Advertising is 85% comparable to SIC 7331 – Direct Mail Advertising
Sub-Industries
- Direct mail advertising services
- Addressing service
- Addressographing service
- Mailing list compilers
- Mailing service
- Mailing list management
- Mailing list brokers
- Direct Mail Advertising Industry
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