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Connected Car Report - European Edition
SupplierBusiness, Jan 2011, Pages: 97
This new report includes a detailed industry overview examining market drivers and barriers, connected vehicle applications, technology penetration trends and eCall.
Also included is a review of key OEM implementations for Audi, BMW, Fiat, Ford, Kia, Mercedes-Benz, PSA Peugeot Citroën, Nissan, Renault, Volkswagen and Volvo.
Furthermore the report features interviews with top-level executives from WirelessCar, Hughes Telematics, Airbiquity and ATX Europe.
Background to this Research
The key market drivers of the Connected Car in Europe are the Smartphone and European eCall, however the latter also represents a potential threat for some stakeholders. And in many ways, the idea of services being delivered via Smartphones is somewhat at odds with the concept of an embedded eCall black box, presenting new difficulties to OEMs.
Mandatory pan-European eCall is being considered by the European Commission, and this alone could require ALL new vehicles (c. 13 million units per annum) to have a device fitted that will need to contain a GSM module and a GPS or Galileo chip set plus all the ancillary equipment associated with such a 'black box'. There will be a move towards more and more in-vehicle integration and this will drive the value of this market to a multi billion Euro level.
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