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OTC Market in Poland 2010: Switch Strategies and Development Forecasts for 2010-2012 (Polish Version)
PMR Ltd, Dec 2010, Pages: 209
The report is a comprehensive analysis of the OTC market in Poland, with a closer look at drugs, dietary supplements and dermocosmetics. The historical data and development forecasts for the individual segments, prepared by PMR’s team of market analysis and economists, were augmented with a presentation of factors affecting the OTC market, such consumer behaviour and legislative environment. The report also provides profiles of the top manufacturers on the Polish OTC market. The publication also contains a section with an analysis of the switch strategy, which looks at examples of recent Rx-to-OTC switches as well as development forecasts for the segment.
What will you find out in this report?
- Key market events and trends
- Key characteristics of the Polish OTC market: drugs, dietary supplements, dermocosmetics, including development forecasts for 2010-2012
- Profiles of the key manufacturers of drugs, dietary supplements and dermocosmetics
- Analysis of the distribution segment, also including profiles of the largest wholesalers active on the pharmacy and non-pharmacy market and pharmacy chains
- Analysis of non-pharmacy and online distribution of OTC drugs
- Information on advertising outlays of OTC producers by media types; largest advertisers and most often advertised OTC products in Poland
- Information on consumer behaviour affecting the use of OTC products
- Legal environment of the OTC market in Poland
- Rx-to-OTC switch: examples of switches and development forecasts
Product samples
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This title is also available in the following language
OTC Market in Poland 2010: Switch Strategies and Development Forecasts for 2010-2012 (English Version)
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