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Beiersdorf AG: SWOT Analysis & Company Profile
Business Review, Sep 2010, Pages: 25
Synopsis
Business Review’s Beiersdorf AG contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.
Summary
This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning Beiersdorf AG’s business.
Business Review’s “Beiersdorf AG SWOT Analysis & Company Profile” reports utilize a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format.
Business Review strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.
Scope
- Examines and identifies key information and issues about (Beiersdorf AG) for business intelligence requirements
- Studies and presents Beiersdorf AG’s strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
- The profile contains business operations, the company history, major products and services, prospects, key competitors, structure and key employees, locations and subsidiaries.
Reasons To Buy
- Quickly enhance your understanding of the company.
- Obtain details and analysis of the market and competitors as well as internal and external factors which could impact the industry.
- Increase business/sales activities by understanding your competitors’ businesses better.
- Recognize potential partnerships and suppliers.
- Obtain yearly profitability figures
Key Highlights
Beiersdorf AG (Beiersdorf) is an international branded consumer goods company. It operates through two business segments, namely, Consumer and tesa. The company through its Consumer segment is involved in the development, production and marketing of skin and beauty care products. It offers skin creams, sun protection creams, personal hygiene and baby products under NIVEA brand; a range of cleansing and care products for different skin types under Eucerin brand; a range of lip care products under Labello brand; and anti-ageing products under La Prairie brand. Beiersdorf also offers facial care and sun protection products under JUVENA brand; natural skin care products under Florena brand; a range of self-medication products for wound care Hansaplast; and a line of deodorants under 8X4 brand. The company’s tesa segment is engaged in developing, manufacturing and marketing self-adhesive system and product solutions for industry, craft businesses, and consumers. It operates in more than 100 countries worldwide. The company is headquartered in Hamburg, Germany.
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