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Acxiom Corporation: SWOT Analysis & Company Profile
Business Review, Nov 2010, Pages: 26
Business Review’s Acxiom Corporation contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.
Summary
This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning Acxiom Corporation’s business.
Business Review’s “Acxiom Corporation SWOT Analysis & Company Profile” reports utilize a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Business Review strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.
Scope
- Examines and identifies key information and issues about (Acxiom Corporation) for business intelligence requirements
- Studies and presents Acxiom Corporation’s strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
- The profile contains business operations, the company history, major products and services, prospects, key competitors, structure and key employees, locations and subsidiaries.
Reasons To Buy
- Quickly enhance your understanding of the company.
- Obtain details and analysis of the market and competitors as well as internal and external factors which could impact the industry.
- Increase business/sales activities by understanding your competitors’ businesses better.
- Recognize potential partnerships and suppliers.
- Obtain yearly profitability figures
Key Highlights
Acxiom Corporation (Acxiom) is engaged in providing information management solutions, which assist its clients in solving their marketing problems. It develops several large business intelligence and marketing databases. The company operates its business through two segments, namely, Information Services and Information Products. The various services provided by the company comprise of marketing solutions, integrated digital marketing solutions, customer recognition solutions, customer data integration solutions, IT infrastructure outsourcing, risk management, and professional consulting. It offers its services principally to financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, health care, and telecommunications industries. The company has its operations across the US, Europe, Australia, and China. The company is headquartered in Little Rock, Arkansas, the US.
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