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Architecture and Engineering Strategic Planning Cookbook
Zweigwhite, May 2008, Pages: 156
If you're interested in staying ahead of the competition, then you need to plan your business strategically. Effective strategic planning analyzes, addresses, and improves every aspect of a firm for both the short- and long-term.
The A/E Strategic Planning Cookbook demystifies the strategic planning process by providing a step-by-step road map to creating an effective strategic plan for your A/E firm. You'll learn what strategic planning really involves, and what common pitfalls to avoid. This one-stop guide also contains real-world case studies, offering rare insight into the strategic planning processes that successful firms of all types and sizes are using today.
Summary of What's Inside:
- Learn what strategic planning is and what common pitfalls to avoid
- How to use strategic planning to create more value for your A/E firm
- Understand the issues you should be addressing in your firm's strategic plan
- Develop mission and vision statements that define your firm and where you want to go
- Get advice on how to set appropriate short- and long-term goals for your business
- Learn how to conduct effective planning sessions and who should be included in these meetings
- Effectively communicate your firm's strategic plan to management and staff
- Read real-world case studies of how other firms navigate the strategic business planning process
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