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Architecutre and Engineering Business Development Cookbook
Zweigwhite, Aug 2007, Pages: 142
The A/E Business Development Cookbook is your guide to identifying and making the most of critical business development opportunities. It is designed for A/E firm leaders and business development, sales, and marketing directors who want to take control and grow their sales-oriented organizations.
Summary of What's Inside:
- The best ways to identify and develop leads
- The difference between marketing and selling, and how they work hand-in-hand
- The most powerful method and best time to close the deal
- The best ways to develop and maintain strong client relationships
- Whether and how technical people can be turned into great sellers
- Much more! (See the table of contents)
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