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The 2011 Ultimate Guide to Location Based Services and Applications
Mind Commerce LLC, Jan 2011, Pages: 121
Location-Based Services, often referred to as LBS, use information transmitted from a device to determine its presence and location. Terminals can be fixed or mobile; both receive and transmit data. They include, but are not limited to, wireless phones, laptops, portable navigation devices, and embedded systems. Amassed with location identification are a host of functions ranging from marketing and payments, safety and security, and social networking and local business search. Usually coupled with LBS are navigation solutions.
In 2007, LBS achieved an inflection point, gaining traction with global industry and financial analysts. The forecasts varied and still do. In 2010, Gartner forecasted global LBS revenues to surpass USD $1.5B in Q4, Juniper forecasts that by 2014 the global monetary circulation for LBS to achieve USD $13B, and Global Industry Analysts projects that by 2015 the global LBS market will reach USD $21B.
Investors of capital and human resources that do not rely on press release headlines to evaluate the profit delivery for LBS will require a deep dive into the ecosystem based upon the insights and analysis of technology executives.
Methodology
This report is multi-dimensional, providing the audience with technology and business insights, quantitative and qualitative analysis, and case-studies providing oversight of strategy and implementation.
Further, the report identifies trending opportunities to exploit ahead of market cycles. Examined are intellectual property triggers, which are commonly ignored among one-off product vendors, particularly application and content developers. The merits of supply chain orders are also examined to determine their usefulness in corporate and/or product strategy, marketing partnerships, and sales planning.
Report Structure
The full report is organized into the following sections:
- Basic and Advanced Location Technologies
- LBS Ecosystem and Value Chain
- Commercial Applications
- Market Modeling
- Appendix
Key Report Benefits:
- Learn the impact of Tier 1 vendors in developing partnerships, supply chains, and distribution channels
- Discover why the LBS applications covered in this report will thrive in 2011 - from gambling and map mash-ups to predictive traffic navigation and classified ads
- Access an intensive comparative analysis of cellular and non-cellular technologies available for LBS provided in a easy-to-read format
- Review of the Friends and Family locator applications and services
- Resource guide to the best executive teams, marketers, and VCs that are focused on LBS investments at all stages
- Executive tools include comparative charts, use-cases/case studies, ecosystems frameworks, supply chain maps
- Learn current and future uses for cloud services including PaaS, NaaS, LaaS, and SaaS
- Learn the current focus of the standard players in LBS for mobile search, navigation, social, wireless carriers and mobile operators, infrastructure, and platforms.
Audience:
- Industry players seeking the latest strategic industry developments
- Investors interested in capitalizing on the burgeoning LBS industry
- Infrastructure providers interesting in integrating user location into applications
- Software providers that seek an understanding of key application requirements and competitive information
- Anyone interested in the structure and interrelationships of the LBS industry, technologies, and the impact of the growing mobile personalization market
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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