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Viewing report
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Global DTT Set Top Box Market: Riding the Digital Airwaves
In-Stat/MDR, Dec 2010, Pages: 36
Digital Terrestrial TV (DTT) broadcasting has become a worldwide phenomenon. The DTT Set Top Box market continues to expand, as countries migrate from Standard Definition (SD) TV to High Definition (HD) programs, and Digital Video Recorders become more important. New Hybrid Broadcast Broadband services will also contribute to long-term growth. Our top-line findings are:
-Europe is embracing High Definition
-Latin America and China will drive near-term growth
-DVB-T2 will provide a second growth phase for Europe
-Africa and Latin America will “leapfrog” directly to MPEG-4 HD.
Europe is beginning to support High Definition DTT services. France, Italy, and Spain have launched DVB-T services that include MPEG-4 High Definition and Premium (Pay-TV) upgrades. The UK has launched new DVB-T2 services, and the Southern African Development Community (SADC) has formally endorsed DVB-T2 with MPEG-4 HD. Brazil has convinced most of Latin America to use SBTVD-T with MPEG-4 HD and Mobile features.
Semiconductor TAM for all DTT STBs will exceed US$ 500 Million in 2014. The worldwide annual value of all DTT STBs shipping will be very close to US$ 6 Billion in 2014. DTT STBs are part of In-Stat’s world-leading Set Top Box coverage.
This report includes the following:
- In-depth forecasts for Unit Shipments, Average Selling Prices, Annual Market Value, and Growth Rates
- Information segmented into four categories of DTT STBs, including High Definition, High Definition with Digital Video Recorder (HD-DVR), Standard Definition, and Standard Definition with Digital Video Recorder (SD-DVR)
- In-depth Bill of Materials (BOM) component list with typical Average Selling Prices (ASPs)
- Breaks out the Worldwide Semiconductor Total Available Market (TAM) for all four categories of DTT STBs
- Discusses market trends for DTT STBs in six geographic regions and presents annual shipment and market values for six geographic regions
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