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USB 2010 Semi-Annual Update

In-Stat/MDR, December 2010, Pages: 55

The year 2010 has been an eventful one for USB. Of course, the biggest story is the continuing roll-out of SuperSpeed USB. Late 2009 saw the first, limited shipments of SuperSpeed, while 2010 has seen increased shipments in the following applications: mobile PCs, desktop PCs, aftermarket cards, external hard disk drives, and USB flash drives. In the mobile space, HP and ASUS have made SuperSpeed available in mobile PCs. Aftermarket Express and PCI card vendors have also introduced SuperSpeed models.

This report includes an update of all 45 five-year annual applications forecasts included in In-Stat’s May 2010 report “USB 2010: SuperSpeed USB Adoption Will Lag the Pace of High-Speed USB Adoption.” It also includes updated five-year annual forecasts for average selling prices for USB host controllers, peripheral controllers, and hub controllers broken down by USB type.

Methodology
Executive Summary
USB Discrete Host Controller ASP Forecast, 2008–2014
USB Discrete Peripheral Controller ASP Forecast, 2008–2014
USB Discrete Hub Controller ASP Forecast, 2008–2014
USB Penetration of Desktop PC Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Mobile PC Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Mobile PC Docking Station Market Forecast 2008–2014 (Units in Thousands)
Discrete USB Host Controller Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of PC Market Forecast Summary 2008–2014 (Units in Thousands)
USB Penetration of Ink Jet Printer Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Laser Printer Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Scanner Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Multifunction Peripheral Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of LCD PC Monitor Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Web Camera Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of External SD DVD PC Writer Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of External Blu-ray DVD Drive/Writer Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of External Hard Disk Drive and Enclosure Market 2008–2014 (Units in Thousands)
USB Penetration of Mouse Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Keyboard Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Gamepad and Joystick Market Forecast 2008–2014 (Units in Thousands)
USB Standalone Hub Market Forecast 2008–2014 (Units in Thousands)
USB Monitor Hub Market Forecast, 2008–2014 (Units in Thousands)
USB Keyboard Hub Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Flash Card Readers Market Forecast 2008–2014 (Units in Thousands)
USB Flash Drive Market Forecast 2008–2014 (Units in Thousands)
USB Wi-Fi Adapter Market Forecast 2008–2014 (Units in Thousands)
USB Bluetooth Adapter Market Forecast 2008–2014 (Units in Thousands)
USB PC Speaker Market Forecast 2008–2014 (Units in Thousands)
Summary of USB Penetration of PC Peripheral Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Digital Still Camera Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Digital Camcorder Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Video Game Consoles Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Handheld Game Console Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Digital Television Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Digital Cable Set-Top Box Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of DBS Set-Top Box Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Digital Terrestrial Set-Top Box Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of IP/DSL Set-Top Box Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Standalone PVR Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Portable Digital Media Players Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of SD DVD Recorder Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of SD DVD Player Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Blue Laser DVD Recorder Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Blue Laser DVD Player Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of A/V Receiver Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Digital Photo Frame Market Forecast 2008–2014 (Units in Thousands)
Summary of USB Penetration of Consumer Electronics Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of Mobile Phone Market Forecast 2008–2014 (Units in Thousands)
USB Port Penetration of Mobile Phone Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of External Cable and DSL Modem and Gateway Market Forecast 2008–2014 (Units in Thousands)
USB Penetration of External Cellular Modem Market Forecast 2008–2014 (Units in Thousands)
Summary of USB Penetration of Communications Market Forecast 2008–2014 (Units in Thousands)
USB-Enabled Car Stereos and Infotainment Systems Market Forecast 2008–2014 (Units in Thousands)
Total USB-Enabled Device Summary Forecast by USB Type 2008–2014 (Units in Thousands)
Total USB-Enabled Device Summary Forecast by Product Segment 2008–2014 (Units in Thousands)

SuperSpeed USB Adoption Slowed by PC Core Logic Integration, but Future Is Still Bright

SuperSpeed USB (also known as USB 3.0) will ship in nearly 14 million devices in 2010, just short of industry expectations, according to In-Stat. By 2014, however, over 1.7 billion devices will ship with the interface enabled, a 12x increase over 2010.

“Late 2009 saw the first, limited shipments of SuperSpeed, while 2010 has seen increased shipments in mobile PCs, desktop PCs, aftermarket cards, external hard disk drives, and USB flash drives,” says Brian O’Rourke, Principal Analyst. “Overall, the rollout of SuperSpeed is progressing. Large scale adoption though is still dependent on the integration of SuperSpeed into the core logic chipset on the PC. This allows PC OEMs to effectively offer SuperSpeed for free, and leads to its adoption among PC peripherals, consumer electronics, and mobile devices.”

Recent updates found the following:
- By 2014, nearly 7 million set top boxes will have integrated SuperSpeed USB.
- SuperSpeed USB will reach 40% penetration in the portable digital media player market in five years.
- Nearly 200 million digital TVs will ship with USB in 2014.
- 225 million SuperSpeed USB flash drives will ship in 2014, representing a CAGR of 791.8% from 2009 to 2014.
- More than 3 billion USB-enabled devices shipped in 2009; nearly 4 billion will ship in 2012.

Recent In-Stat research, USB 2010 Semi-Annual Update covers the worldwide market for USB technology and provides updated forecasts of USB device sales through 2014 by type and by application in several categories: PCs, PC peripherals, consumer electronics, communications, and automotive.

This research is part of In-Stat’s Multimedia Interfaces service, which provides comprehensive analysis and forecasts the worldwide markets for interface technologies and tracks penetration of these technologies into PCs, PC peripherals, consumer electronics, communications, automotive and industrial applications.

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