|
|
 |
|
Viewing report
|
|
|
|
Leisure Outside the Home Market Review 2010
Key Note Publications Ltd, Nov 2010, Pages: 145
The market for leisure activities outside the home was valued at £60.4bn in 2009, representing just 7% of total consumer spending. In comparison, households spent £36bn on in-home leisure in the same year (e.g. television, reading, gardening), revealing that the balance remains in favour of leaving the home for leisure.
By far the largest component of leisure outside the home, in value terms, is alcohol, which was worth £26.5bn in 2009 and includes alcohol consumed with meals at restaurants and other venues, although, the pub still remains the largest alcohol outlet. Recent trends has seen a move away from ’session drinking’, however, and towards the more civilised meal occasion, with the eating out market (excluding alcohol) worth £13.1bn in 2009.
Gambling is another major attraction for leisure spending, with the £8.7bn ’lost’ by consumers in 2009 including all types of gambling (including ’punts’ made within the home). Gambling is also a cultural phenomenon involving distinct and traditional leisure activities, such as joining bingo clubs or casinos, attending days ’at the races’ and visiting amusement arcades and betting shops.
Other important out-of-home activities are often more difficult to evaluate in monetary terms but the authors survey for the Leisure series evaluates consumer involvement in both commercial and ’free’ activities. In 2010, simply visiting friends or relations in their homes (VFR) involved 81.2% of adults on a regular basis (at least weekly), while other simple pleasures include going shopping or window shopping (58.2%), countryside walks or walking the dog (54.9%) and keep-fit activities (50%). All of these cheap, simple pastimes now exceed regular visits to the pub, restaurants, sports grounds and cinemas.
The supply side of leisure outside the home is fragmented as there are no dominant forces, such as the BBC or Microsoft, as is seen for the in-home leisure market. The out-of-home leisure industry instead relies on both public sector or non-profit organisations (NPOs), such as local authorities or organisations which encourage sports participation, as well as commercial operators of pubs, restaurants, gambling venues, cinemas and so on. Since the 1990s one underpinning trend has been the move away from generalists and towards highly specific operators, e.g. JD Wetherspoons in pubs, Nando’s in restaurants, Riley in snooker clubs, Vue in cinemas, which aim to dominate their particular niche. Some are quoted companies, but are more often private and funded by private-equity investors.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
