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Latin America Enterprise Telephony Solutions Market 2010
Frost & Sullivan, Dec 2010, Pages: 88
This study covers the state of the Latin American enterprise telephony market, analyzing drivers and restraints for growth, industry challenges, technology trends, pricing, distribution, demand and geographical trends. Afterwards, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry. The base year is 2009 with forecasts running through 2015. Further, the total ET market is divided into three types of technology including traditional PBX lines, new IP telephony extensions and IP Phones. Detailed analysis of five Latin American subregions is included.
Research Overview
This Frost & Sullivan research service titled Latin America Enterprise Telephony Solutions Market 2010 provides an in-depth analysis of the market drivers and restraints, industry trends, and competitive environment in addition to the industry challenges and issues faced by market participants. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: time division multiplexing (TDM), Internet protocol (IP) lines, and IP phones.
Market Overview
Recession-induced Pressures Dominate the Latin American Enterprise Telephony Solutions Market Scenario
The enterprise telephony market in Latin America witnessed a considerable decrease of 15 percent in revenues from 2008. Geographically, the decline took place in almost all sub regions, except Brazil, where total revenues had a softer decrease in 2009. The impact of the global economic recession was felt mainly during the first semester of 2009, when customers postponed most of their new equipment acquisitions. Almost all companies in the Latin American market experienced decreased revenues. However, in the second semester, the picture had slightly changed with vendors closing down to initial predictions made during 2008. Participants with significant presence in countries that were less affected by the recession, such as Brazil and Colombia, were stable or achieved a modest growth when compared to 2008. The same was noticed for local vendors with lower equipment prices. “After a significant decline on sales of all telephony systems in 2009, the Latin America enterprise telephony solutions market is likely to recover in the next few years,” notes the analyst of this research service. “Brazil is expected to achieve 2008 sales levels in 2010 too, due to strong sales from almost all private branch exchange (PBX) vendors.” A promising recovery is anticipated for Peru and Colombia in the Andean Region. In fact, this sub region should recover fast from sales decreases, most likely by 2011.
The high cost of solutions is a major barrier for wider adoption. The remaining investments on legacy equipment will delay new investments. As far as the competitive landscape is concerned, the entrance of new participants has intensified competition and increased the number of alternative offers of telephony solutions. To remain competitive and protect their installed base of clients, vendors are constantly working on the pricing of their offers of telephony solutions. In some cases, they are investing in local production of their solutions.
Hosted IP telephony services continue to increase in Latin America. Small and medium companies are demanding a smarter and more cost-effective approach. “Currently, many telecommunications carriers and global service providers have released or on the verge of releasing new services of hosted IP telephony or even hosted unified communications (UC) services targeting small and medium business (SMB) customers,” says the analyst. “Vendors, through partnerships, are also on their way to offer these services.” Video and collaboration applications had seen vigorous uptake during 2009 and 2010 as they helped cut down travel costs and speed up the decision-making process. Increasing broadband penetration in Latin America and greater customer awareness of their benefits are fuelling the adoption of these services.
Technologies
The following technologies are covered in this research:
- Time division multiplexing (TDM)
- Internet protocol (IP) lines
- IP phones
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