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Sauces & Spreads Market Report Plus
Key Note Publications Ltd, Nov 2010
The authors estimate that, in 2009, the total UK market for sauces and spreads was worth £960m at retail selling prices (RSP), a rise of 4.9% on 2008 figures. This increase resulted in part from rising food prices in 2009. Between 2005 and 2009, the market grew by an estimated 14.7%, compared with an increase of 24.8% in household final consumption expenditure on food.
Table sauces and spreads comprise a range of products that are used as accompaniments to other foods. Sauces include tomato sauce, brown sauce, pickles, chutneys and relishes, and salad accompaniments. Spreads cover sweet options such as jam, marmalade and honey, as well as savoury products such as peanut butter, Marmite and sandwich pastes. Sauces are the largest sector, although the spreads sector demonstrated a higher level of growth over the review period.
Much of the current brand strategies for the leading table sauces and spreads manufacturers are directed towards the development of new products; the introduction of new forms of packaging; extending the use of such products into other areas, such as an ingredient in cooking and meal preparation; and tailoring advertisement and promotional campaigns so that they appeal to different sectors of the consumer population.
In February 2010, The Groceries Supply Code of Practice (GSCOP) came into force. The GSCOP and the Order which it forms part of, The Groceries (Supply Chain Practices) Market Investigation Order 2009, places a number of obligations on grocery retailers relating to their dealings with suppliers. The groceries supply market was investigated by the Competition Commission due to concerns that grocery retailers were adopting certain practices that transferred excessive risks and unexpected costs to suppliers. The GSCOP addresses these issues and has implications for companies that supply to the major supermarkets, including the suppliers of sauces and spreads.
The market for table sauces and spreads is forecast to show continued growth between 2010 and 2014, with expansion in 2010 resulting in part from further food price inflation. Volume growth is expected to be minimal. In the long-term, the buoyancy of the market will continue to be affected by the introduction of new products, ongoing marketing and promotional support and by consumer preferences for the various types of sauces and spreads available.
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