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UK Home Delivery & Fulfilment 2010
Verdict Research Limited, Dec 2010, Pages: 185
The UK home delivery market suffered a decline in 2009, with the store based channel badly impacted by consumers avoiding big ticket purchases. However, in 2010 we estimate the market has returned to growth, boosted by the e-retail channel. UK Home Delivery & Fulfilment 2010, analyses which sectors have proven the most resilient through examining both market trends and detailed consumer data.
Scope
- Detailed analysis of the channels within home delivery including store based, e-retail, mail order and TV shopping
- Thorough examination of the key characteristics of home delivery shoppers including demographic profile and motivation for using home delivery service
- Analysis of nine retail sectors including books, clothing & footwear, food & grocery and music & video, and the leading home delivery retailers used
- Overview and competitive assessment of leading logistics and fulfilment operators
Highlights
We estimate that the home delivery market grew by 3.0% in 2010, after a dip in 2009. Recovery is due primarily to rapid growth in the emerging categories of food & grocery and clothing & footwear. These categories have more than made up for consumers cutting back on their spending in the home-related areas hit by the property market downturn.
Having overtaken store-based retailing in 2009, in 2010 e-retail has reinforced its role as the leading ordering channel. However, there is still more retailers can do to improve the experience to make it a more appealing and effective way of ordering, especially for home-related goods, for instance with better website design.
Clothing & footwear is the most popular type of purchase for home delivery, with 13.7m shoppers. The rise of this sector was driven by widening product offer from players including ASOS, John Lewis and Tesco and targeting by major non-specialists like Amazon and eBay.
Reasons to Purchase
- Tailor your offer to more accurately reflect customer needs through our detailed analysis of home delivery consumers
- Identify the key issues in the market and plan accordingly in order to reduce risk and maximise growth opportunities
- Understand which sectors offer the most growth opportunities through analysis of market trends
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