The 2011 Import and Export Market for Typesetting and Typefounding Machinery and Printing Blocks, Plates, Lithographic Stones, and Other Printing Components in Iceland

On the demand side, exporters and strategic planners focusing on typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components in Iceland face a number of questions. Which countries are supplying typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components to Iceland? How important is Iceland compared to others in terms of the entire global and regional market? How much do the imports of typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components vary from one country of origin to another in Iceland? On the supply side, Iceland also exports typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components. Which countries receive the most exports from Iceland? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components in Iceland. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components for those countries serving Iceland via exports, or supplying from Iceland via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Iceland fits into the world market for imported and exported typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components. The total level of imports and exports on a worldwide basis, and those for Iceland in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Iceland is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Iceland compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes. After the worldwide summary in Chapter 2 of both imports and exports of typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components, Chapter 3 goes into detail on imports, but for each major country of origin serving Iceland. A “major” market is defined as a country where Iceland represents a substantially large share of either imports or exports. For each major country exporting to Iceland, one can thus observe how important Iceland is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components originating from Iceland, for each major country of destination. In doing so, one can discover the share that Iceland has in each major market; this share value is often used as a measure of competitiveness for Iceland. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components to and from Iceland to and from all other major countries in the world. "Typesetting and Typefounding Machinery and Printing Blocks, Plates, Lithographic Stones, and Other Printing Components" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "typesetting and typefounding machinery and printing blocks, plates, lithographic stones, and other printing components" is 7263 .

1 INTRODUCTION AND METHODOLOGY 2 ICELAND AND THE WORLD MARKET 2.1 Imports in Iceland in 2011 2.2 Exports from Iceland in 2011 3 IMPORTS IN ICELAND 3.1 Europe 3.1.1 Denmark 3.1.2 France 4 EXPORTS FROM ICELAND 4.1 North America & the Caribbean 4.1.1 the United States 5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 5.1 Disclaimers & Safe Harbor 5.2 ICON Group Ltd. User Agreement Provisions

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