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North American Smartphones Market
Frost & Sullivan, Dec 2010, Pages: 85
Currently in North America, BlackBerry still has the largest market share amongst smartphone manufacturers and operating systems. However, Apple and Android have narrowed the gap drastically over the past year with Apple’s continued success of the iPhone, and Android’s successful open source strategy with its OEM partners. Furthermore, Microsoft has introduced Windows Phone 7 which will add another competitive OS into the market. How will the market continue to shift through 2015.
Research Overview
This Frost & Sullivan research service titled North American Smartphones Market provides forecasts for smartphone manufacturers, smartphone OS vendors, and subscribers. In this research, Frost & Sullivan's expert analysts thoroughly examine the following smartphone operating systems: iOS, Android, BlackBerry, webOS, Symbian, and Windows Mobile (also referred to as Windows Phone 7).
Market Overview
Intensifying Competition in the Smartphones Market Tilts the Balance of Power in Favor of the Customers
The smartphone ecosystem has moved into top gear with the launch of the iPhone and other various smartphones. Indeed, the rising demand for Apple and Android phones has proved to be game changing for the smartphone market. The plethora of market opportunities has brought in its wake new market strategies, as almost all stakeholders, including developers, advertisers, mobile device vendors, operators, and mobile OS vendors, now play important roles in the evolution of the smartphone market. Both enterprise and consumer subscribers desire more functionality, choice, content, and capabilities on their smartphones and want it as soon as they can get it. “Next-generation devices and advanced networks are key drivers for market growth,” says the analyst of this research. “The popularity of Apple iPhone is a perfect instance of how smartphones tailored to offer a compelling user experience on a particular set of devices can be successful.”
Operators and manufacturers can leverage device innovations and mobile OS capabilities to develop compelling smartphones, which deliver a satisfactory user experience. Faster networks, high quality of service (QoS), and low latency also help deliver rich media services to the smartphone, further enhancing the service experience. While combining device innovations with network capabilities to develop a catalogue of novel smartphones, market participants should also strategize to deal with the risk of platform fragmentation for open source platforms across manufacturers and devices. This fragmentation could limit the full functionality and consistency of Android smartphones and thereby, hinder manufacturers, operators, and OS providers from sustaining service levels and customer loyalty. “However, in the long term, the Android OS can overcome this challenge through sheer numbers alone,” notes the analyst. “As more smartphones are manufactured and purchased by consumers, the brand recognition will increase along with the user base and application availability.”
The smartphone market is currently showing an increased affinity toward open source OS such as Google’s Android. The Android is growing faster than any other OS not only due to the increased production of Android smartphones by major manufacturers, but also because of the availability of the OS on all major mobile operators. With numerous manufacturers using the Android OS, a greater number of devices and wider choice will be available to consumers, allowing Android to maintain the highest growth rates in the smartphone market till 2015.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Operating System:
- iOS
- Android
- BlackBerry
- webOS,
- Symbian
- Windows Mobile (also referred to as Windows Phone 7)
- Technologies
The following technologies are covered in this research:
- Long-term evolution (LTE)
- 3G/4G
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