Not so fruitful: Cost-of-living pressures drive consumers to supermarkets in search of lower prices
Consumers are more concerned about their well-being than ever before. They're taking more time to consider the quality and nutritional benefits of the produce they eat. That's why sales of organic and local produce is increasing, giving fruit and vegetable retailers a boost. All the same, strong competition from supermarkets - which can undercut the prices offered by specialised retailers - are winning away some customers by taking advantage of their strong bargaining power and economies of scale. Over the five years through 2023-24, revenue is forecast to contract at a compound annual rate of 0.6% to just under £1.1 billion, driven primarily by growing competition from supermarkets and online retailers.
Companies in this industry specialise in the sale of fresh fruit and vegetables and prepared and preserved fruit and vegetables. Conventional supermarket chains that retail fruit and vegetables aren’t included in this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Riverford Organic Farmers Ltd
Methodology
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