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North American External Defibrillator Market

Frost & Sullivan, Dec 2010, Pages: 79


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This study covers the state of the North American external defibrillator market, examining drivers and restraints for growth, pricing, technology, reimbursement, and demand trends. Following from these, market growth for the total market and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with additional competitive landscape info for the industry. The base year is 2009 with forecasts running through 2016. The market is further divided into two-subsegments, including manual and automated external defibrillators.

Market Overview

Standard of Care across North America is Driving Device Usage in the External Defibrillator Market:
In the North American external defibrillator market, treatment algorithms and standard of care are shaping device features with increased survivability for the patient as topmost priority. The American Heart Association has collaborated with top manufacturers to devise treatment algorithms for patients with sudden cardiac arrest and other heart-related issues. Over the next few years, the cardiac catheterization lab will get closer and closer to the patient. Treatment of the event will start at the actual scene of event, instead of waiting until the patient arrives at the emergency department and is wheeled directly to the cardiac catheterization lab. “Device features and integration of technology are helping to drive devices and average selling price,” notes the analyst of this research service. Across the MED and AED segments of the market, technology is helping to shape and drive the future of the external defibrillator market.”

Manual and automated external defibrillators are coming to market with features that help expedite patient care. Users of both types of devices are now able to receive direct feedback on the quality of care. In addition to immediate feedback, the devices are now programed with cutting-edge treatment algorithms to improve survivability rates and have a significant impact on the effectiveness of the resuscitation. Both MED and AED share common features. As technology automates treatment protocols, which are driven by new treatment algorithms, these devices will become less dependent upon the users’ qualifications and skill level.

Market Regains Momentum after Temporary Setback Caused by Economic Slowdown:
Though the economic crisis of 2009 heavily affected the North American external defibrillator market, it has been more resilient than others. Public companies in this space have started displaying stronger performances over the past three quarters of 2010. Although the total number of external defibrillators declined in 2009 from previous years, overall profitability remained good. “However, budget constraints over the past two years have controlled discretionary purchases for most end-users and directly impacted their purchasing and spending habits,” says Burk. “Although purchasers have modified business models to offset some of these impacts, this has led to prolonged replacement cycles for some.”

The North American market is heavily saturated and highly competitive with approximately seven competitors collectively offering over 32 products in North America. The top three manufacturers in the external defibrillator market control approximately 85 percent of the market. All newcomers to this market face a daunting task of competing with well-entrenched, large medical companies with a global presence. In this scenario, price, features, brand recognition, reliability, ease-of-use, and customer service are the major competitive factors that will contribute to successful business outcomes.
Market Sectors

Expert analysts thoroughly examine the following market sectors in this research:
- Manual External Defibrillator Market
- Hospital Market
- Pre-Hospital Market
- Alternate Care Market
- Automated External Defibrillator Market
- Hospital Market
- Pre-Hospital Market
- Public Market
- Alternate Care Market


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