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The Taiwanese Mobile Phone Market, 4Q 2010
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Dec 2010, Pages: 26
This research report presents market size and market value forecast and recent quarter review of the Taiwanese mobile phone market. The report includes market volume, market value, ASP, market share by brand, system technology, phone type, price trend, display color count, and handset type, as well as by camera feature, Bluetooth, and entertainment functionalities. The content of this report is based on primary data obtained through interviews with mobile operators and key channel players. This report finds that Taiwanese mobile phone market volume and value saw sequential and year-on-year growth in the third quarter of 2010, upheld by sales generated from traditional seasonal demand. Taiwanese mobile phone market volume and value is estimated to continue witness a year-on-year growth in the fourth quarter of 2010 but suffer from a double-digit sequential decline. Furthermore, it is anticipated that Smartphones' share of the Taiwanese total market volume will approach 30% in 2011, thanks to aggressive purchase plans from three leading Taiwanese telecom operators for Smartphones in anticipation of vibrant demand in 2011.
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