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Bulgaria Consumer Electronics Report Q1 2011
Business Monitor International, Jan 2010, Pages: 47
The Bulgaria Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Bulgaria's consumer electronics industry.
Bulgaria’s domestic consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$1.2bn in 2011. 2010 was another difficult year for consumer electronics vendors in the Bulgarian market, with demand still weak as a result of the economic situation. Difficult conditions are expected to persist into 2011, but BMI forecasts faster growth from the second half of the year as consumer confidence picks up and credit availability improves. Bulgarian consumer electronics spending is increase at a CAGR of 5.5% to US$1.5bn by 2015, driven by the growing popularity and affordability of digital lifestyle products like notebook computers and flatscreen TV sets.
Computers BMI forecasts Bulgarian domestic market computer hardware sales (including notebooks and accessories) of US$649mn in 2011. Computer hardware CAGR for the 2011-2015 period is forecast at about 5.9%. Growth areas in the next few years are expected to include low and mid-range servers, laptops, netbooks and handheld computers, storage devices and desktop PCs.
AV AV devices accounted for around 29% of Bulgarian consumer electronics spending in 2009. Growth drivers in BMI’s fiveyear forecast period will include LCD and plasma TV sets, portable media devices and Blu-ray format DVD players, with a CAGR of 4.9% projected for 2011-2015, helped by the country’s move towards digital TV services.
Mobile Handsets Mobile handset sales accounted for around 17% of Bulgarian consumer electronics spending in 2009. Bulgarian market handset revenues are forecast to grow at a CAGR of 5.5% to US$269mn in 2015 as mobile subscriber penetration reaches 140%. Sales will be dominated by the replacement market, with steadily growing demand for 3G handsets.
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