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The Taiwanese Smartphone Industry, 4Q 2010

Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Dec 2010, Pages: 31


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This report presents forecast and recent quarter review of overall Taiwanese mobile handheld device shipment volume. This report also includes forecast and recent quarter review of Smartphone shipment volume, shipment value, and APS, and analyzes manufacturer volume rankings, shipment by maker, and price trends. Also provided are shipment breakdowns by system technology, operating systems, display, embedded Bluetooth, Wi-Fi, and GPS, and examines production locations, shipment destinations, and customer portfolios. The content of this report is based on primary data obtained through interviews with Smartphone makers. The report finds that Taiwanese Smartphone shipment volume's double-digit year-on-year growth in the second quarter of 2010 continued into the third quarter. But ASP (Average Selling Price) of the Taiwanese Smartphone industry experienced declines in the third quarter. It is projected that the industry's shipment volume and value will see double-digit sequential and year-on-year growth in the fourth quarter of 2010.


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