Amway Corporation - Strategic SWOT Analysis Review

GlobalData, June 2011, Pages: 17

Amway Corporation - Strategic SWOT Analysis Review

Summary

Amway Corporation (Amway) is a direct retailer and manufacturer of cosmetic products. The company offers a wide range of health and beauty, household cleaning, cosmetics and skin care and home care products. In addition, the company provides various services such as home delivery and direct shipping, home, auto, travel, financial, and communications. Amway sells its products under several brands namely, Amway, Artistry, Body Series, Satinique and Protique, G&H, Glister, L.O.C. and eSpring. The company operates in around 80 countries across Asia, Europe, America and Africa. The company products are sold through independent business owners and online. The company is a wholly owned subsidiary of Alticor Inc. and is headquartered at Ada in Michigan, the US.

GlobalData’s Amway Corporation - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Scope

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

Note: Some sections may be missing if data is unavailable for the company.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

List of Tables
Section 1 - About the Company
Amway Corporation - Key Facts
Amway Corporation - Key Employees
Amway Corporation - Key Employee Biographies
Amway Corporation - Major Products and Services
Amway Corporation - History
Amway Corporation - Locations And Subsidiaries
Head Office
Other Locations & Subsidiaries
Section 2 – Company Analysis
Amway Corporation - Business Description
Amway Corporation - SWOT Analysis
SWOT Analysis - Overview
Amway Corporation - Strengths
Strength - Strong Presence in Asian Market
Strength - Leader in Direct Selling Market
Strength - Diversified Business and Geographical Operations
Amway Corporation - Weaknesses
Weakness - Legal Proceedings
Weakness - Private Ownership
Amway Corporation - Opportunities
Opportunity - Increasing US Healthcare Expenditure
Opportunity - Increase its Sourcing from Low Cost Countries
Opportunity - Rise of Organic and Herbal Cosmetics
Amway Corporation - Threats
Threat - Rising Counterfeit Goods Market
Threat - Growing Competitive Market
Threat - Risk from International Operations
Amway Corporation - Key Competitors
Amway Corporation, Recent Deals Summary
Section 3 – Appendix
Methodology
About GlobalData
Contact Us
Disclaimer

Unilever PLC
Amorepacific Corporation
The Procter & Gamble Company
Avon Products, Inc.
Shiseido Liyuan Cosmetics Co., Ltd.
L'Oreal
Nu Skin Enterprises, Inc.
Oriflame Cosmetics S.A.
Tupperware Brands Corporation
Mary Kay Inc.
Herbalife Ltd.

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