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Philippines Mobile Services Market in 2011 - Opportunities and Outlook of the Mobile Content, Application and 3G Services Market
Asia Pacific Research Group (APRG), Jan 2011, Pages: 56
This Q1 2011 market research report details APRG’s latest analysis and projections for the Philippines mobile applications market and incorporates key learnings from our focus group's opinions on compelling 3G applications.The objective of this report is to portray the opportunities and risks of the mobile telecommunications sector in the Philippines, with a particular focus on mobile applications and mobile entertainment content. Our goal is to help foreign investors, vendors and analysts to understand the opportunities and risks, and to forecast the direction of the Philippines market for consumer purchases of mobile applications and content.
In this report, APRG analysts provides an indepth assessment of the market developments that are driving the growth of wireless data services market in the Philippines. Key metrics such as operator market share, mobile data revenues, ARPU, subscriber attainments, mobile broadband revenues, WiMax subscriber forecast, and mobile penetration are provided; forecasts and projections to 2015 are outlined.
In tracking the Philippines mobile market for the last seven years, APRG sees significant shift in consumer preferences in 2010 towards more data-centric devices –especially those cloud based applications such as Facebook and e-mail. We believe the Philippines is on the cusp of a technology shift to a more IP based data centric experience (total data traffic volume in mobile networks has multiplied over the last 2 years). What’s behind this shift is that existing mobile users have upgraded to more capable handsets combined with the aggressive marketing of affordable Unli (unlimited use with a time period) data packages to prepaid customers.
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