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From OTT Video to Multi-Screen: Connected Home & Mobile Video Device & Services - Global Forecast & Strategy Review 2010-2014
Multimedia Research Group, Nov 2010, Pages: 145
A lot has happened in 2010 for the Over-the-Top (OTT) market. There have been major developments in the retail segment, the Service Provider (SP) segment and the Internet segment. Some of these developments have been successful, while others have yet to get to the point where it can be seen whether they will be successful or not.
How have these services played out so far in North America, Europe, Asia and Rest-of-World Markets? What business models are now available for the SP? What platform works best for consumers in North America, Europe and Asia and why (including break-even analysis)? How does OTT service differ from the hybrid service model described in MRG’s earlier report1? This report aims to answer these questions or at least to provide the tools necessary to answer them.
The two main demographics who are OTT customers are technology savvy families and 14-to-25 year olds (genx'ers/millenials). Tech-savvy families tend to have a good income level and the younger folks typically have not subscribed to a traditional Pay-TV service, so it is reasonable to assume that cord cutters will not automatically become OTT subscribers (instead of finding free source of content).
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