This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for electric instantaneous or storage water heaters and immersion heaters in Romania. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for electric instantaneous or storage water heaters and immersion heaters for those countries serving Romania via exports, or supplying from Romania via imports. It does so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where Romania fits into the world market for imported and exported electric instantaneous or storage water heaters and immersion heaters. The total level of imports and exports on a worldwide basis, and those for Romania in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Romania is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Romania compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports of electric instantaneous or storage water heaters and immersion heaters, Chapter 3 goes into detail on imports, but for each major country of origin serving Romania. A “major” market is defined as a country where Romania represents a substantially large share of either imports or exports. For each major country exporting to Romania, one can thus observe how important Romania is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of electric instantaneous or storage water heaters and immersion heaters originating from Romania, for each major country of destination. In doing so, one can discover the share that Romania has in each major market; this share value is often used as a measure of competitiveness for Romania. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of electric instantaneous or storage water heaters and immersion heaters to and from Romania to and from all other major countries in the world. "Electric Instantaneous or Storage Water Heaters and Immersion Heaters" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "electric instantaneous or storage water heaters and immersion heaters" is 77581 .
2 ROMANIA AND THE WORLD MARKET
2.1 Imports in Romania in 2011
2.2 Exports from Romania in 2011
3 IMPORTS IN ROMANIA
3.2.1 South Korea
3.3.5 Czech Republic
3.3.19 the Netherlands
3.4 North America & the Caribbean
3.5 the Middle East
3.5.2 Saudi Arabia
4 EXPORTS FROM ROMANIA
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
5.1 Disclaimers & Safe Harbor
5.2 ICON Group Ltd. User Agreement Provisions