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Kenya Tourism Report Q1 2011
Business Monitor International, Jan 2011, Pages: 46
Kenya Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Kenya's tourism industry.
The tourism industry in Kenya is completing its recovery from the twin blows of uncharacteristic political violence, followed almost immediately by the impact of the global financial crisis.
The industry began its recovery in 2009, with strong growth, albeit off a very low base and is now building towards visitor numbers and revenues that will surpass the previous record levels set in 2007. The largest number of visitors to Kenya come from other parts of Africa, and largely head for the Indian Ocean beach areas around Mombasa. This part of the tourist market is still to recover fully. Tourists from other parts of the world come from principally from Europe, and especially from the UK. The United States is the other significant market. There remains considerable potential for market growth by promoting Kenya in other parts of the world. The diversification away from reliance on the UK for a source of visitors has been a positive development in the country; Kenya Airways is inaugurating a new direct route from Rome as a step on this path.
Nairobi is also developing a position as a conference venue within East Africa. A new KES3.2bn facility has just opened and further developments are planned. Low cost air carriers such as Fly540 are expanding to bring tourists from within Africa to the Mombasa region.
Economically, it is clear that the Kenyan economy is growing in sophistication. The country already held the most developed economy in East Africa, and its diversification is showing just how much it has progressed. Agriculture, the mainstay of most surrounding economies, has seen its share of GDP decline from 26.2% in 2002, to 21.5% in 2009.
BMI are forecasting robust economic growth and ongoing regional integration that will see manufacturing, plus the tertiary industries of finance, construction and retail benefit from a growing pool of increasingly wealthy consumers. BMI maintain their view that the economy will expand by 4.2% in 2010, and by a more impressive 5.4% in 2011. Annual growth is then expected to average 5.5% in the period between 2011 and 2015, with Kenya set to benefit as the East African Community (EAC) takes root.
While the adoption of a new constitution that reduces the power of the president in favour of the parliament, corruption remains a significant problem, in part fuelling ethnicity-based marginalisation. For the second year running, Kenya slid in the global rankings to joint 146th position (out of 180 countries surveyed) in Transparency International’s Corruption Perceptions Index.
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