US Point of Use Coolers 2010
Zenith International, November 2010, Pages: 72
For 2010, Zenith has fully updated its 2008 edition of the US Point of Use (POU) Coolers Report to offer you the latest comprehensive market figures and in-depth analysis of the mains-fed water cooler industry in the United States.
Zenith's US Point of Use Coolers Report 2010 includes:
- Full market commentary
- POU and bottled water cooler growth and placement as of December 2009
- Overview of the activities of leading cooler operators
- Geographic penetration of POU
- Summary of recent mergers and acquisitions
- Water cooler services including pricing structure
- Analysis of cooler placement and competitive products
- External factors influencing the market
- Legislation affecting the cooler industry
- Cooler market forecasts to 2014
- Fully updated manufacturer and distributor profiles
Point of use has emerged as a key competitor to bottled water coolers, particularly in the commercial sector, offering American consumers a more convenient and many claim, a 'greener' and cheaper source of filtered water.
The success of the bottled water cooler market has provided the platform from which POU has been launched. Yet the US remains a challenging market, partly owing to its geography and sheer size, and partly due to the highly fragmented nature of the industry, with the vast majority of distributors holding just a few hundred POU units in total.
Nonetheless the industry has proved resilient in spite of the economic downturn, maintaining steady growth and further engraining itself as a worthy contender to bottled water coolers.
The US Point of Use Coolers Report 2010 is broken down into 3 main sections:
- A full market commentary providing in-depth analysis of trends.
- Comprehensive tables looking closely at the US market, covering -
- Bottled cooler and POU unit placements; leading manufacturers/suppliers/distributors; outlet segmentation; market indicators; revenue indicators; comparisons with West Europe and forecasts to 2014.
- Profiles of leading POU manufacturers and distributors. These profiles include: company category and full contact details; ownership; senior management; cumulative unit placements; POU product range; type of customer; manufacturer and brands distributed, as available; and full company commentary.
With Zenith International reports you can be assured of the most reliable market figures and clear insight. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
Brief summary
SECTION 1 - MARKET ANALYSIS
US Overview
Introduction
US POU overview
Quantifying the POU market
History of POU in the US
Bottled water culture
Bottled water coolers
Tap water culture
POU cooler concept
Competitive forces: point of use vs bottled water coolers
Conversion from bottled water cooler to POU
National regulations
Competition to POU
Geographic penetration of POU in the US
Industry structure
Industry consolidation
Market characteristics
Hot/cold/ambient/carbonating
RO vs filtration
Distillation
Outlets
Counter-top vs floor-standing
Pricing structure
Rental charges
Purchase price
Service and maintenance
Key market developments
Outlook to 2014
SECTION 2 - TABLES
US bottled water cooler and point of use market analysis, 2005-2009
US bottled water market, 2005-2009
Leading US point of use companies, 2007-2009
Leading US point of use manufacturers, 2007-2009
Leading US point of use suppliers, 2007-2009
US point of use distributors, 2007-2009
US and West European point of use characteristics, 2009
US and West European point of use revenue indicators, 2009
US point of use market forecast, 2010-2014
SECTION 3 - PROFILES
Zenith Report : October
© Zenith International Ltd
US Point of Use
SECTION 4 - APPENDICES
Definitions, Symbols, Abbreviations
Product Samples
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