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Beer - Scandinavia Industry Guide
Datamonitor, Dec 2010, Pages: 115
The Beer - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Beer industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
- Contains an executive summary market values, and segmentation
- Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .
- Includes a five-year forecast of the industry
Highlights
Scandinavia, comprised of Denmark, Norway and Sweden, contributed $8,698.9 million in 2009 to the global beer industry.
Norway was the fastest growing country with a CAGR of 1.5% over the 2005–09 period.
Norway is the leading country among the Scandinavian countries, with market revenues of $3,159.6 million in 2009.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The beer market consists of retail sales of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
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