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L'Oreal Luxury Brand Case Study: Serving the Post-Recessionary Affluent Market
Datamonitor, Dec 2010, Pages: 19
After a drop in the global demand for luxury cosmetics following the recession, sales of luxury brands are now recovering. In 2010, L’Oreal reported its fastest pace of organic growth in three years -driven by accelerated sales of its luxury cosmetics brands. This case study examines how L’Oreal’s luxury brands have successfully responded to the changing demands of a “new” affluent consumer base.
Scope of the report:
- Achieve sales growth of luxury cosmetics brands by understanding how brand values of affluent consumers have changed post-recession.
- Enhance product credibility amongst consumers by learning from L’Oreal’s recent successes in the luxury cosmetics market.
- Gain a competitive edge in the luxury cosmetics market by uncovering the future direction of consumer, product and market trends.<
Highlights:
This research has identified the emergence of a “new” affluent consumer segment, which is using a more contemporary set of brand values (such as innovation and authenticity) to make luxury product choices.
Moving forward, the success of luxury brands will be determined by their ability to innovate and provide affluent consumers with a unique and bespoke brand experience.
Reasons to purchase:
- What opportunities does China hold for the future growth of luxury cosmetics brands?
- What luxury cosmetic products are currently satisfying affluent consumer needs?
- How can social media be used to raise the profile of luxury cosmetics brands?
- What are the future market opportunities for brands wanting to succeed in the luxury cosmetics space?
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