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100 Calorie Snack Case Study: Future opportunities for calorie conscious snacking
Datamonitor, Nov 2010, Pages: 14
After five consecutive years of US market growth, the 100 calorie snack segment is now dwindling. This comes at a time when both weight management and convenience remain core consumer needs. This case study will examine both the consumer and market trends that together will determine the future success of the currently diminishing 100 calorie snack segment.
Scope of the report:
- Achieve sales growth of calorie limiting snacks by identifying how the post-recessionary landscape will impact on consumer shopping behaviors.
- Stimulate ideation and invigorate brands by understanding the latest consumer snacking needs, with supporting consumer, product and market data.
- Enhance your market positioning by learning from manufacturers’ recent successes in the snack market and hence reduce risk for new product launches.
Highlights
The research has shown that in the US, a future resurgence of the 100 calorie snack segment will be determined by recessionary-inspired consumer authenticity and streamlining trends.
When purchasing snacks, US consumers are now looking beyond calories and are in search of more authentic, nutritionally satisfying products which still offer time-saving properties.
Reasons to purchase
- How can the recent decline of the US 100 calorie snack segment be accounted for?
- What are the key consumer and market trends driving current purchasing behavior in the US?
- What are the market opportunities for global snack brands amid a post-recessionary landscape?
- What products are currently satisfying consumer snacking needs?
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