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MarketWatch Drinks 2010
Datamonitor, Dec 2010, Pages: 37
The Drinks MarketWatch contains the latest news, analysis and opinion, covering all the month's major issues including new products and innovations, mergers and acquisitions, and marketing and regulatory issues. It covers the period from October 15 - November 14 2010
Scope of the report:
- Enhance your understanding of trends in the drinks industry by accessing the latest news and insight.
- Drive product ideation by studying the latest drinks industry innovations from around the world.
- Track competitor activity via the latest news on mergers, acquisitions, partnerships and company expansions.
Highlights
In this month's rundown of the latest innovative drinks launches, the single-use and shot formats continue to penetrate the market, with new products including a single-serve detox drink and a shot-type remedy for flu. Both highlight the popularity of functional products that can fit into consumers' increasingly mobile lifestyles.
Reasons to purchase:
- What have been the key developments and trends in the drinks industry in October and November 2010?
- What are the major new product and packaging developments in this sector that I need to be aware of?
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