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What Consumers Want: Cards in US 2010
Datamonitor, Dec 2010, Pages: 28
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Scope
- The brief highlights the key findings of the FS Consumer Insight survey for the cards market in the US
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights:
- Online and by post are the two most popular channels for opening a credit card in the US.
- 22.3% of US consumers chose their card because it offered cash back, compared to only 10.3% of global consumers.
- Wells Fargo, despite its high number of consumers not spending anything, also have a large number who have large bills on their cards each month.
Reasons to purchase:
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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