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What Consumers Want: Cards in Italy 2010
Datamonitor, Dec 2010, Pages: 28
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Scope of the report:
- The slide pack provides country specific primary data for the cards market.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- The branch channel is preferred in Italy for opening a card. Across all competitors 59% of consumers take out their card in this way.
- Loyalty or rewards are considerably less significant in Italy than they are globally. Only 6% of consumers in Italy are motivated by loyalty or rewards while 21% globally see this as a motivation.
- The biggest proportion of consumers in Italy have no choice but to pay back their card balance in full each month. 44% of consumers across the competitors have this type of card.
Highlights
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours.
- Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
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