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What Consumers Want: Cards in Netherlands 2010
Datamonitor, Dec 2010, Pages: 28
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Scope of the report:
- The slide pack provides country specific primary data for the cards market.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- In the Netherlands the online channel is the preferred channel for taking out a credit card. 37% of consumers across all the providers opened their card online.
- When choosing a card consumers in the Netherlands are most motivated to choose a card which is the easiest for them to get. 19% of consumers choose their card for this reason.
Reasons to purchase:
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours.
- Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
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