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What Consumers Want: Mortgages and Personal Loans in Italy 2010
Datamonitor, Dec 2010, Pages: 51
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Scope of the report:
- The slide pack provides country specific primary data across the mortgage and personal lending markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Key highlights
- 67% of consumers in Italy open their mortgage product in a bank branch.
- Holding of personal loans in Italy is slightly below the global average of 20% with only 18% of Italian consumers holding a personal loan.
- This slide pack provides data essential for FS providers wishing to best position their product propositions given consumer attitudes and behaviours.
- Primary data is used to independently profile consumers against global peers, whilst providing insight into demographic and income variations.
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