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What Consumers Want: General Insurance, Life Insurance and Pensions in Italy 2010
Datamonitor, Dec 2010, Pages: 138
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Scope of the report:
- The brief highlights the key findings of the FS Consumer Insight survey for general insurance, life insurance & pensions markets.
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- The broker/financial advisor channel is preferred for a range of general insurance products in Italy. 33% of consumers use this channel for home insurance and 31% for car insurance.
- Life insurance holding is lower in Italy than it is on average globally. Only 20% of consumers in Italy hold a life insurance product compared with 44% of consumers globally.
- Pension holding in Italy is lower than the global average with 18% of Italian consumers holding a pension compared to 28% of consumers globally.
Reasons to purchase
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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