|
|
 |
|
Viewing report
|
|
|
|
What Consumers Want: Current Accounts and Savings in Netherlands 2010
Datamonitor, Dec 2010, Pages: 67
Meeting demand for clear answers to important industry questions, the What Consumers Want series provides country specific data, set against a global backdrop.
Scope of the report:
- The slide pack provides country specific primary data across the current account and savings markets.
- The slide pack answers a number of questions on consumer behaviour including product holding and consumer motivation.
- The pack also presents analysis across income and age groups to strengthen and deepen insight.
Highlights
- Current account holding in the Netherlands is high with 93% of consumers holding an account. This is also significantly higher than the global average of 71%.
- In the Netherlands 83% of consumers hold their current account with a domestic bank.
- Holding of saving accounts is higher in the Netherlands than it is on average globally. 76% of consumers in the Netherlands hold a savings account. This compares to a global average of 64%.
Reasons to purchase:
- This slide pack provides key data essential for FS providers wishing to best position their product propositions given consumer behaviours.
- Primary data is used to profile the consumer against global peers, whilst providing indispensible insight into demographic and income variations.
|
|
|
|
