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The Connectivity Consumer Trend in Financial Services: The New Community
Datamonitor, Nov 2010, Pages: 66
Consolidating relationships with consumers is now essential, following widespread disengagement with financial services as a result of the global economic downturn. This report explores the role of social media and how it can help FS providers to establish their position in the community
Scope
- Enhance product design by better understanding consumer attitudes to social media
- Increase consumer engagement and retention through clear, actionable strategies
- Stay alert to the fast paced social media landscape by learning from best practice examples within the FS industry
- Sculpt regional strategies by utilizing country level analysis and insight
Highlights
- Spanish consumers exhibited the highest demand for Connectivity within Europe. Spanish consumers were also one of the least engaged set of consumers. The opportunities for using Connectivity's sub-trends as a means of re-engaging with Spanish consumers are therefore significant
- Consumers want to see their FS providers embracing new technology but are not yet dissuaded by a failure to utilize social media. Consumers want to see that their FS providers are staying ahead of the curve and are looking to ensure that consumers are always presented with the most convenient means of conducting their FS activities
- Only one in every 10 consumers currently views access to their bank through social media to be important. Consumers are not yet used to seeing social media in the FS sphere, and are not demanding it as part of the core package of services
Purchase Reasons
- What are the opportunities for FS providers to use social media and the implications for the wider FS industry?
- What is an FS provider's place in the emerging digital community?
- How is the consumer relationship with their physical communities playing a role in FS providers interactions with customers?
- How important are interpersonal recommendations in choosing FS products?
- How should these developments be reflected in the design of new products and services?
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