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Green Consumer Attitudes - Technology
Datamonitor, Dec 2010, Pages: 30
Companies within the technology industry are developing products and services designed to harness the opportunities represented by environmentally conscious consumers. This report provides the sophisticated intelligence relating specifically to the technology industry that is required to target these customers, including breakdowns based on demographics, attitudes, and behaviors
Scope
- Understand the factors that are driving the growth of green consumerism among global consumers
- Understand consumer attitudes towards issues such as recycling electronic waste
- Discover where consumers feel the responsibility lies for dealing with environmental issues related to technology
Highlights
- Consumers' sustainable attitudes are not translating into commercial behavior because of cost premiums and a lack of accountability. Therefore, in general, the influence that technology has in reducing the environmental impact of other industries is not being replicated in the consumer market
- Consumers simply aren't aware of the extent to which technology can help them become more sustainable. For example, through the use of smart meters and home-automation systems consumers can improve their residential energy efficiency
- Vendors need to be more proactive in incentivizing sustainable consumer behavior (in regards to e-waste, for example) as well as developing more competitive price points for alternative green technologies
Purchase Reasons
- What will it take to increase demand for green products among consumers?
- What is the most important feature for consumers when buying new personal IT equipment?
- What are the most pressing concerns for consumers regarding the environment?
- How much influence does the environment have on consumers' technology purchasing decisions?
- How much responsibility do consumers attach to the technology industry when it comes to environmental issues?
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