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Green Consumer Attitudes - Telecoms
Datamonitor, Dec 2010, Pages: 29
The Green Consumers Survey compiled over 9,000 responses in 15 countries across three regions. This brief presents and analyzes those responses that related specifically to the telecoms industry, allowing an assessment of the real levels of consumer concern regarding environmental issues, as well as providing a base for advancing product development and marketing strategies
Scope
- Detailed insight into which expectations consumers have of the telecommunications industry with regards to sustainability
- Identifies levels of consumer willingness to pay a premium for sustainably produced handsets over the next three years
- Established telecommunications industry related environmental attitudes and behaviors of consumers
- Recommendations on how increase market share by tapping into unmet appetite for green and ethical telco products and services
Highlights
- Among telecoms users, there is an unmet appetite for explicitly marketed 'green' products and services. Marketing specifically green and ethical products and services could improve customer attraction and retention beyond the initial subscription period.
- Consumers are not aware of the efforts that operators are making to be more sustainable. Consumers do not attribute much environmental damage to the telecoms industry, and do not expect as much environmental improvement in this segment as they do from other industries
Purchase Reasons
- Do consumers perceive operators' and vendors' business practices to be sustainable
- How can the telecommunications industry attract and retain consumers with green and ethical products
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