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The Future of Personal Care Consumer Trends in Australia
Datamonitor, Dec 2010, Pages: 180
Understanding the most important trends impacting Australian consumers requires a broader understanding of the macro environment forces that have affected Australia in recent years. This report outlines how these social drivers translate into distinct attitudinal and behavioral shifts among Australian consumers with respect to personal care shopping and consumption
Scope
- Identify the five most important consumer developments occurring in Australia, and understand how these affect consumers' personal care choices
- Gain an in-depth understanding of the broader socio-demographic, economic and technological forces shaping Australian consumer behavior
- Benefit from Australia-focused consumer insight, benchmarked against global sentiment, to cater for contextualized, region-specific information needs
- Access multiple waves of primary research to increase the likelihood of being 'on-trend' with NPD and marketing in Australia
- Identify the companies, brands and campaigns most likely to succeed in the Australian market in the near future, and adapt strategies accordingly
Scope
- Nearly one-quarter of Australians will be over 65 by 2050. Addressing population aging requires rethinking of all aspects of a company's marketing strategyfrom product design to promotion. Companies need to take a proactive approach to addressing this historically undervalued segment, in order to capitalize on rapidly shifting demographic trends
- Over four-in-10 Australians find shopping enjoyable, but almost the same proportion think there is too much product choice when shopping. Retailers can reconcile this paradox by competing on non-price characteristics such as customer service and in-store layout, to ensure the shopping experience is interesting and engaging for Australians.
- Over half of all Australians express concern about personal care products that have been tested on animals. As more is learnt and publicized about how personal care products are made and distributed, products with a strong ethical positioning will be a key differentiator in the coming years
Purchase Reasons:
- How do Australian consumers define 'value-for-money' and how have value orientations changed in recent years
- How are Australians using the internet to make personal care choices? What influence is improving connectivity exerting on Australian lifestyles?
- How will private label grooming products fare now that the economic downturn is effectively over? What do Australians think about private label?
- What are the most influential claims guiding Australians' personal care choices? How do these relate to more general beauty and appearance outlooks?
- What are the latest products and brands that are effectively addressing the needs of Australian personal care consumers?
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