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Viewing report
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Service Station Retailing in Ireland 2010
Datamonitor, Nov 2010, Pages: 48
Based on proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Ireland. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Scope of the report:
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Ireland.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights:
In 2009, the total number of service stations in Ireland decreased by 0.4%, equating to 5 sites. The top five players account of 67.6% of the entire Irish service station network, with Topaz accounting for 22.3% of service stations in the market.
Total fuel consumption in Ireland fell by 3.0% in 2009 on the year before. This goes against the upward trend seen since 2005. Gasoline sales fell by 5.1% in 2009. In contrast diesel consumption rose by 1.6% in 2009 on the previous year.
At the start of 2010, three quarters of service stations in Ireland featured a shop. The top three players; Topaz, Maxol and Esso, account for 64.4% of all service station shops in the country.
Key questions answered:
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Ireland?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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