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Service Station Retailing in Czech Republic 2010

Datamonitor, Nov 2010, Pages: 50


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Based on proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Czech Republic. In addition to outlining petrol station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.

Scope of the report:

- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop marketing ideas for your service station shop, car wash and card propositions by examining the activities of key players in Czech Republic.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.

Highlights

Retail fuel demand in Czech Republic fell by 1.8% in 2008 but recovered by 1.5% year-on-year in 2009. Petrol consumption rose by 1.0% while diesel consumption increased more steeply by 2.0% year-on-year over 2008.The Czech service station market is relatively concentrated, with five major players accounting for over a half of the total fuel volume sales. Shell has the largest fuel volume share, followed by Benzina and OMV.

In 2009, the total number of service stations grew by 7.6% on the previous year. The Czech retail site network is expected to increase by a further 19 sites throughout 2010. Benzina has the largest network of sites in the country.

Key questions answered:

- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Czech Republic?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?



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