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Viewing report
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Service Station Retailing in Poland 2010
Datamonitor, Nov 2010, Pages: 52
Based on proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Poland. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Scope of the report:
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Poland.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights:
Retail fuel demand in Poland has been growing for most of the decade. In 2009, fuel consumption rose by 4.4% year-on-year. In 2009 petrol consumption grew by 4.3% while diesel consumption rose more steeply by 7.7% over 2008.3.1% of all service stations in Poland are unmanned. Neste has the largest unmanned service station network in Poland with all 106 of its sites in Poland being unmanned.
Five retailers account for 46.7% of the entire Polish service station network, with PKN Orlen, the largest player, accounting for 26.0% of all service stations nationally.
Key questions answered:
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Poland?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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