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Viewing report
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Service Station Retailing in Portugal 2010
Datamonitor, Nov 2010, Pages: 47
Based on proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Portugal. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Scope of the report:
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players in Portugal.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights:
In 2009 retail fuel consumption increased by 0.7% year-on-year in Portugal, mainly due to the increase in diesel sales. Indeed, while petrol consumption fell by 2.4%, diesel consumption rose by 2.5% in 2009 on the previous year.
In 2009, the total number of service stations in Portugal rose by 61 sites. Galp is the service station market leader in Portugal with the largest market share and greatest number of sites.
Other key players in the market include Repsol, BP and Cepsa/TOTAL.Over half of service stations nationally feature a shop larger than 10 sq m. In 2009 the number of service stations with a shop rose marginally. Around a third of service stations in Portugal feature a car wash. In 2008 Cepsa and TOTAL merged their Portuguese retail activities.
Key questions answered:
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Portugal?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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