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Viewing report
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Service Station Retailing in Romania 2010
Datamonitor, Dec 2010, Pages: 49
Based on proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Romania. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future direction.
Scope of the report:
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Romania.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights:
Five players account for over 65% of the Romanian service station network. Petrom is the largest player by sites, and accounts for over a quarter of the national network. Petrom continues to grow its service station network. Lukoil is the next largest retailer by site numbers.
All of the major players in Romania offer a fuel card to businesses. MOL's Gold Card is accepted at 126 MOL sites in Romania as well as sites in surrounding markets. The card is designed for businesses purchasing more than 1,000 litres of fuel per month.
During 2009, the number of service stations with a shop increased. Petrom was responsible for most of this growth. All shops found at Petrom sites are VIVA branded. Each VIVA store sells over 1,500 products and features a coffee shop selling a range of beverages.
Key questions answered:
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Romania?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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