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Viewing report
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Service Station Retailing in Switzerland 2010
Datamonitor, Nov 2010, Pages: 50
Based on proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Switzerland. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Scope of the report:
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players in Switzerland.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Highlights:
Since 2006 the service station network in Switzerland has expanded by 4.2%. However, in 2009 the total number of Swiss service stations declined by 8 sites, bringing the number of sites to 3,612 at the start of 2010. The top five players by volume share account for 45.6% of service stations in Switzerland.
There was a marginal decline in fuel consumption in Switzerland in 2009. Total fuel volumes sold declined by 1.2% in 2009. In 2009, fuel prices dipped in line with global oil prices after a period of sustained growth over 2003-08. Gasoline prices declined on the year before by 7.4%, while diesel prices declined by 15.0%.Shops are located at 36.4% of the national service station network in Switzerland. At the beginning of 2010 there were 1,316 service station shops in the country. Shell, COOP and BP account for 41.9% of all service station stores in Switzerland.
Key questions answered:
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?
- What is the market share and average fuel throughput per site of the top five players in Switzerland?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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